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Social Media Can Improve Productivity

Employees see social media as key to improving workplace collaboration, according to a research report based on a survey of finance, HR and IT staff from 160 mid-market UK organisations, carried out to examine changing attitudes to the use of social media as a means of improving productivity. The survey reveals that 86% of organisations currently use social media to market themselves externally and 75% to understand what is being said about them in the public domain, but in contrast, just 17% surveyed are using social media tools to collaborate, share information sources and receive answers to queries internally.

79% of employees believe that social media integration with back-office solutions is essential to improving productivity, employee collaboration at work and streamlining the recruitment processes. Two-thirds of respondents believe that their organisations should be doing more with internal social networks in order to drive employee collaboration and 69% feel that using internal social networks can help to cut down on unnecessary email.

Simon Fowler, Managing Director, Advanced Business Solutions commercial division comments: “Although social media is widely used for sales, marketing and customer services, it is not as well established as a means of optimising productivity by improving employee collaboration. People are an organisation’s most valuable asset and social technologies enable them to collaborate and share their knowledge quickly and easily from wherever they are working. This technology is ideal for bringing disparate teams closer together, enabling them to share their expertise and build on their combined knowledge.”

Advanced Business Solutions is a division of Advanced Computer Software Group plc. The research has been published in a new white paper – Don’t forget the back office: exploiting social and mobile to make mid-sized organisations more productive and is available for download from: http://www.advancedcomputersoftware.com/collateral/abs/abssmacreportwithlink.pdf

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